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The Challenge

To increase the awareness of Frontcover Cosmetics and specific products within the range, drive traffic to frontcover.com, all related social media sites and to increase database subscribers.

The Solution

By creating engaging digital content and experiences, utilising their make-up products, personalities such as the founders and in-house make-up artist we delivered a fully integrated digital campaign that we syndicated across frontcover.com, related social media sites and 3rd party sites.  Focused around style trends and application tips, How-To videos were created demonstrating the range, targeting bloggers and on-line media.  We also ran a series of compeitions to maximise social media engagement such as 'Look of the Week' and the search for the 'Face Of' our How-To videos.